Sell
Get your home selling strategy.
Not an automated estimate. A read on your market, how we would position and market the property, and what we would be negotiating for.
How we work a listing
Six things, in order.
Every item here is work the company does on the listing. None of it is a promise about what the market will do in return.
01
Understand the market
What is actually selling near you, at what price, with what terms, and how long it is taking. The starting point is evidence, not an estimate.
02
Position the property
Where the home sits against the competition it will be judged beside, and what to do — or not do — before it goes on.
03
Market it properly
Photography and property media made for this home. Vertical video cut for a phone. A property page built to load fast and answer the obvious questions.
04
Put it in front of buyers
Digital property campaigns on Instagram and TikTok alongside the standard listing channels, aimed at people plausibly buying in that area and range.
05
Capture and work every enquiry
Interest is worth nothing unanswered. Every enquiry is captured and followed up systematically rather than left sitting in an inbox over a weekend.
06
Read the whole offer
Net proceeds, concessions, contingencies, buyer strength, appraisal risk and probability of closing — judged together, because the highest number is not always the best offer.
Why it matters
A buyer meets your home on a phone first.
Almost every buyer sees a listing on a screen the size of a hand, inside an app, in a few seconds. That is the moment the marketing has to work, and it is the moment most listings are least prepared for.
So the production is aimed at that moment first — vertical video, photography that reads at thumbnail size, and a property page that loads fast and answers the obvious questions before a buyer has to ask them.
The outcome
The best offer is not always the biggest number.
A slightly lower price with a stronger buyer, cleaner contingencies and a realistic appraisal can be worth considerably more than the top bid that falls apart in week three.
- Net proceeds after concessions and credits.
- Contingencies, and how long each one leaves the deal open.
- Buyer strength and appraisal risk.
- Probability of closing, and timing that works for you.
Get your home selling strategy
Start with the address.
Six fields. We will look at the property and the market around it, then come back with how we would position and market it. Tyson Realty Group works throughout Southern California.
Even if it is months away.
The earliest conversations are the useful ones — there is usually more worth doing before a home goes on the market than after.